Bibendum, or the "Michelin Man", is the symbol of Michelin, primarily a tire manufacturer based in France. Introduced in 1898 by French artist O'Galop, the "Michelin Man" is one of the world's oldest trademarks. André Michelin apparently commissioned the creation of this jolly, rotund figure after his brother, Édouard, observed that a display of stacked tyres resembled a human form. Today, the "Michelin Man" is one of the world's most recognized trademarks, representing Michelin in over 150 countries.
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